I am a seasoned media tech product leader, ready to help you drive innovation, engagement, and revenue.

Yahoo

Product leader for the Yahoo Commerce vertical, focused on growing critical data infrastructure, reporting capabilities, and more.

Hearst Magazines

Strategic thought leader and people manager, defining future-focused vision for product growth and building successful teams. Promoted from Director in January 2023.

• Created comprehensive short- and long-term roadmaps for content creation platforms, user experiences, search engine optimization, and data analytics.

• Managed two distinct product suites, overseeing multiple distributed product teams across multiple languages and time zones: the affiliate commerce vertical, and the Hearst Lifestyle suite, including Good Housekeeping, Delish, and Cosmopolitan magazines, which cumulatively saw

• Achieved 7x growth in the affiliate commerce business over five years through creation of commerce-specific content production tools and automated workflows, optimized user experiences, and trusted stakeholder partnerships.

• Directed a team of designers and user researchers to conduct extensive market research for new business development, including an AI-powered affiliate commerce storefront and optimization of paywall experiences.

• Formulated strategies that resulted in a 20% net savings on commissions, a 100% increase in average order value for preferred partners, a 66% rise in click-through rates, and a 40% boost in RPM in 2022, despite experiencing year-over-year traffic declines from 2021.

• Championed and implemented experimentation and A/B testing across the organization, fostering a culture of innovation.

• Recruited, managed, and mentored a diverse team of six product managers at various levels who successfully executed deliverables.

• Reported to the SVP of Product, maintaining regular communication with C-suite and executive-level stakeholders.

Hearst Magazines

See Sr Director

Hearst Magazines

Tactical and strategic thought leader for commerce and data tracks. Shaped the strategic vision for the affiliate commerce platform and developed roadmaps for two product suites at separate times.

• Created enterprise commerce product API integrated with a proprietary CMS to facilitate structured data, dynamic pricing updates, and out-of-stock notifications for products featured in editorial content, enabling the establishment of commerce revenue data pipelines, aggregation of trends, and demographic segmentation across all Hearst brands.

• Collaborated with third-party vendors for integration with proprietary software, including contract negotiation, SLA compliance, and relationship management.

• Led strategy and development of an analytics Slack bot, connecting users to comprehensive Enterprise-level reporting across Hearst Magazines using Natural Language Processing tools.

• Collaborated with ELT data team to aggregate and unify seven separate data sets through BigQuery and custom API pipelines to serve as backbone for Slack bot.

Hearst Magazines

Led multiple agile scrum teams in varied projects focused on backend technologies and data. Managed roadmaps for longterm migrations between third-party and proprietary CMSs across global properties. Projects include:

• Created and managed enterprise-scale data migration tools to migrate 20M+ multi-media records across 25 brands. Acted as project manager and successfully managed the migration of all brands.

• Implementation of a new, ElasticSearch functionality to increase user interaction and retention on Hearst sites through on-site search and algorithmic recirculation modules.

• Implementation of Google’s Accelerated Mobile Pages as a beta partner across multiple brands.

Associate Product Manager, Hearst — October 2014—March 2015

Business Analyst, Houghton Mifflin Harcourt — May 2014—October 2014

Web Content Administrator, Houghton Mifflin Harcourt — February 2012—May 2014

Digital Marketing Coordinator, Simon & Schuster — April 2010—July 2011